Jim Edwards Email Structure

Great subject line (ask a question)

Name Shocking statement (Hey NAME did you know 99 out of 100 people who try to write a book fail?)

Two, three, or four bullets or 2-4 sentences to build curiosity

Specific call to action for what you want them to do

Close with a personal note like “Hey, I’ll see you over there. Thanks, Jim.”

PS (best benefit then link again)


Tags

Copywriting


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